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In 1990 Archie the world’s first search engine was introduced to the World Wide Web followed by several others that did not use any algorithm to display search queries results. The commencement of the new millennium has witnessed fierce completions among several search engines for internet search. Some of the big names were Lycos, AOL, Altavista, […]
It is apparent that in order to ensure maximum exposure to properties and realize their full potential, Real Estate Agents must have a professionally designed website that focuses on online marketing. Such a website can certainly generate real estate leads online (potential buyers and sellers), and increase the circulation of information on the properties they are trying […]
Google and Facebook reach millions of users, and both offer small businesses a chance to reach new customers through target advertising. An ad campaign can let you reach thousands or even millions depending on whom you target and how much you are willing to spend. But are there times when Google is a better choice […]
In an attempt to eliminate a step in the client acquisition funnel Google has introduced early this year the call-only campaign. This type of AdWords campaign eliminates the need for a landing page, instead click to call directly connects the user with the business. Certainly call-only campaigns will benefit and perform well for some types […]
Avoiding common AdWords PPC Management mistakes can make a huge difference in performance. Many business owners blame AdWords for bad results that could have been avoided had they hired a certified AdWords professional or a professional digital marketing agency. Here are 13 AdWords mistakes you should avoid at all costs: 1- Not adding negative keywords to […]